1. "The definition of insanity is to continue to do the same things over and over and expect different results." This quote comes from the "The Times They Are-A changing" slide. This slide made me realize just how much technology has changed over the last decade, and in some cases it can actually hurt marketers. The fact that people have "TiVo" to record their shows to view later gives them the option to bypass viewing the commercials that marketers have been using for decades to attract potential buyers/customers.
2. I think that its smart that some company's such as "IEP" are trying to integrate their products into T.V. programs. One example they gave was the popular television show "Friends" and how most of the show revolved around the coffee shop "Central Perk." For the company Starbucks that definitely would've been the perfect opportunity to showcase their business and produce higher sales.
