Bally Total Fitness-PussyCat Dolls Commercial

This commercial proved to be unsuccessful in many ways. Many viewers commented on whether or not any of the members of the hit band "Pussy Cat Dolls" actually uses the Health Club Chain. In most of the reviews the it was said to be some kind of a ploy to lure prospective members into their facilities. The genuine overall concern of people leading healthy lives and staying in shape was not portrayed in this video.

AFTER



BEFORE



Above are images that Bally Total Fitness has previously posted on their website. Visuals which show the before and after affects of improvements made to any business in general is always positive. These visuals show Bally Total Fitness members that as a business they are moving along with the times, by updating their facilities layout and adding in new equipment as well.

Example of an Ad

Type of Ad

The type of Ad I am going to use for my final project is a poster size print ad that will be displayed in all Bally's Fitness Locations. It will be posted out front so members can see it as they walk in, as well as by exits in all locations so that they're able to see it as they leave.

Blog 1: Product Recommendation

Above is a picture of one of Bally's most popular energy drinks. Nine out of 10 consumer's recommends buying this product. This Energy drink is proven to give you the energy you need to get your workout regimen started. I personally have tried it myself and have found to be very beneficial as a part of all my workout routines. Our company understands that its not always easy to motivate yourself to get to the gym but with this drink that we've created we are confident that it will give you that boost you need. Unlike most energy drinks you wont crash later. So if your one of those people who sometimes fights with themselves about getting to the gym to workout, try our energy drink, we guarantee you wont be disappointed.

Blog 2: Congratulations Email

Dear Bally Total Fitness Team,

I am writing to congratulate you on your new promotional offer to bring in more potential members to Bally's Total Fitness. Offering a 6 month free membership pass to everyone who joins your facility is a brilliant idea. So far it seems to be working extremely well in the favor of your company. I wish you even more luck and success in your future endeavors.


Jennifer Lawton

Visual 2

2. What type of visual presentation would best represent your company and why?

I believe that the visuals which would best suit my company are ads and commercials. Placing ads on bus stops, buses, trains, and on billboards in very small radius's all around the city is beneficial because it can reach people anywhere. Another way is through commercials because its more likely to reach stay at home parents or people working from home. Studies have shown that since the company has been advertising more on T.V that the rise in stay at home parents joining Bally's has gone up considerably because they also offer childcare services at their facilities.

Visual 1

1. How has the visual evolution affected your company?

The visual evolution has benefited Bally's Fitness as it probably has other well known companies. Visuals put a face with a name. Visuals have helped tremendously in the branding of my company, making us even more well known. An amazing example of a great visual would be our commercials, showing regular (not physically fit) people exercising as well as showing some before and after shots.

Analysis of what Bally's has to offer

In this proposal to individuals who are contemplating becoming members of Bally Total Fitness, it gives a brief yet descriptive overview of what their facilities has to offer. They seem to reach most needs of people in search of the perfect gym, such as Childcare, Yoga, Racquetball Tanning, Boxing, Training Equipment and more. This description shows that Ballys is not an ordinary Health Club Facility, it offers so much more, with all the added activities.

Bally's Business Proposal: What they offer for potential members

Member benefits in our state-of-the-art facilities include extensive multi-level, high-energy Group Exercise programs, such as Reaction Cyclingsm, Step, Low and High Impact Aerobics, Hip Hop, Body Sculpting, Pilates, Yoga, Kickboxing, Powerflex®, KWANDO®, and Zumba®. The latest and best cardiovascular and strength training equipment from the top innovative fitness equipment manufacturers is also available. Bally membership options range from single club memberships to premier memberships, which may provide additional amenities such as Total Martial Arts, Personal Training, Child Care, Tennis, Racquetball, and Tanning, plus the use of Bally Total Fitness centers nationwide.