Chapter 13

I realize the importance of the three step writing process. It makes planning and writing proposals easier and also well organized. It does make all the different types of reports appear more cohesive which looks good in any business sector. It really helped understand the Reports on Problem Solving.

SC Johnson Email

TO: SC Johnson, A Family CompanyReference Number: #014571421AS.C.Johnson: consumerproducts@...RE: Scrubbing Bubbles® Bathroom Cleaner-Prof. Evans Case Study

My name is Jennifer Lawton and I am a student in Professor Evan's Business Communication Class at Borough of Manhattan Community College. I as well as my fellow classmates are doing a case study on your company, in reference to your helpfulness in your communication with consumers in regards to resolving their product concerns.

My project for this semester is updating a Business Blog which I have created. On this blog are the updates of your conversation(s) with my Professor in regards to the Scrubbing Bubbles Bathroom Cleaner. It's interesting to see the feedback he receives from SC Johnson. It's an enlightening experience to see if your company is successful in acquiring a resolution for his concern of the lack of effectiveness your product has. I look forward to learning how this will be resolved.

Jennifer Lawton

The Persuaders

1. "The definition of insanity is to continue to do the same things over and over and expect different results." This quote comes from the "The Times They Are-A changing" slide. This slide made me realize just how much technology has changed over the last decade, and in some cases it can actually hurt marketers. The fact that people have "TiVo" to record their shows to view later gives them the option to bypass viewing the commercials that marketers have been using for decades to attract potential buyers/customers.

2. I think that its smart that some company's such as "IEP" are trying to integrate their products into T.V. programs. One example they gave was the popular television show "Friends" and how most of the show revolved around the coffee shop "Central Perk." For the company Starbucks that definitely would've been the perfect opportunity to showcase their business and produce higher sales.

Chapter 5

1. I've have presented several business proposals as well as held meeting with employee's a few years back, however I've always felt at the end that they were not effective. I'm starting to understand now the importance of developing an organized proposal, presentation and even business letter.


2. I also see how effective it is to not only know your purpose but also understand it. In order to get your audience to listen with enthusiasm and also actually have them agree with what your saying, your purpose has to be obvious and I feel it should also be obvious that your purpose shows your passion for what your presenting.

Powerpoint Slideshow

Blog 1: So far its been relatively easy to find photos related to my company for the powerpoint presentation. The challenge however seems to be writing a short paragraph thats to short and to the point without being redundant.


Blog 2: This is the second time that I've had to use powerpoint for a presentation and it's actually not as hard as it was the first time around. I'm really starting to enjoy putting this project together. I'm currently thinking of ways to use this to keep myself more organized in my everyday life.