Chapter 10 & 17

After reading both chapters, I've developed a more detailed concept on presenting/developing a well written and clear business letter. I also think that what Professor Evans said about knowing what "the bottom line is" as well as how "each paragraph should be able to stand on its own as a persuasive message," ties into what these chapters are showing us in using and performing more descriptive yet to the point, forms of communication through writing skills.

Chapter 1

I am a firm believer that proper communication is the key to any successful thriving business. Prior to attending BMCC, I was working at a Health Club Facility as a General Manager. One of the underlying issues that proved to be detrimental to the location I was managing was the lack of communication between my superiors and myself. I never recieved full and vital information that would've benefited my club. It was moreso that the expectation was if "there is something worng or lacking in your location, it was up to you (the manager) to fix it. Which to an extent is true, however I also feel that you need eyes and ears everywhere to help your business succeed. A successful company doesn't run on one person, it takes a team of people.

Assignment #3: Brief history of Bally Total Fitness

Bally Total Fitness was created in the 1930's. The Healthclub chain was originated by a small group of investors from a Chicago manufacturing industry, which primarily developed and sold pinball machines and oxygen regulators.

The company expanded their business into Health and Tennis in 1983. After only 4 years of this new venture into the Health & Fitness Industry, they became the world's largest owner of fitness operation centers.

Although Bally's currently has some extreme competition from other health chains such as Equinox and New York Sports Clubs, the fitness chain is till viewed as one of the most accessible and affordable for consumers.