Final Blog Post

Up until a few weeks ago my blog page was very bland and to be honest quite boring. After viewing my entire blog, it dawned on me that anyone who were to visit my page the first time around wouldn't see my page as that of a representative of Bally Total Fitness, but just as someone who happened to be blogging about the company.

After careful observations of my page I decided to make some much needed changes to boost the appearance of my page to make it look more appealing.

The page could use more details in past blog posts, more visuals and more planning or the overall setup of each post.

I plan to continue posting on this blog, for both personal and professional uses. After the first few weeks of blogging I began to really enjoy posting, it reminds me of a free-writing forum, and that's the main reason I've decided to continue the blog.

Bally Total Fitness-PussyCat Dolls Commercial

This commercial proved to be unsuccessful in many ways. Many viewers commented on whether or not any of the members of the hit band "Pussy Cat Dolls" actually uses the Health Club Chain. In most of the reviews the it was said to be some kind of a ploy to lure prospective members into their facilities. The genuine overall concern of people leading healthy lives and staying in shape was not portrayed in this video.

AFTER



BEFORE



Above are images that Bally Total Fitness has previously posted on their website. Visuals which show the before and after affects of improvements made to any business in general is always positive. These visuals show Bally Total Fitness members that as a business they are moving along with the times, by updating their facilities layout and adding in new equipment as well.

Example of an Ad

Type of Ad

The type of Ad I am going to use for my final project is a poster size print ad that will be displayed in all Bally's Fitness Locations. It will be posted out front so members can see it as they walk in, as well as by exits in all locations so that they're able to see it as they leave.

Blog 1: Product Recommendation

Above is a picture of one of Bally's most popular energy drinks. Nine out of 10 consumer's recommends buying this product. This Energy drink is proven to give you the energy you need to get your workout regimen started. I personally have tried it myself and have found to be very beneficial as a part of all my workout routines. Our company understands that its not always easy to motivate yourself to get to the gym but with this drink that we've created we are confident that it will give you that boost you need. Unlike most energy drinks you wont crash later. So if your one of those people who sometimes fights with themselves about getting to the gym to workout, try our energy drink, we guarantee you wont be disappointed.

Blog 2: Congratulations Email

Dear Bally Total Fitness Team,

I am writing to congratulate you on your new promotional offer to bring in more potential members to Bally's Total Fitness. Offering a 6 month free membership pass to everyone who joins your facility is a brilliant idea. So far it seems to be working extremely well in the favor of your company. I wish you even more luck and success in your future endeavors.


Jennifer Lawton